[Template] Google AdWords - Key Ad Metrics


This Google Adwords template offers you the best and cleanest overview of your ad’s key metrics of the last 30 days.

The template has 4 different sections

  1. Overall performances
  2. Campaign performances
  3. Keywords
  4. Devices & Cities

Click here to add this template

Overview of our pre-built cards:
Overall performances

  • Total impressions
  • Click Through Rate in % (CTR)
  • Conversions
  • Average Cost Per Month (CPM)
  • Average Cost Per Click (CPC)
  • Impression vs CTR
  • Click vs Conversion

Campaign performances

  • Campaign performance
  • Conversions by ad groups by day
  • Clicks Per Ad (CPA) by ad group


  • Top 10 used keywords
  • Top 10 CTR of keywords
  • Top 10 keywords with lowest CPA

Devices & Cities

  • Impressions per city
  • Clicks per city
  • CPA per city
  • Impressions per device
  • Clicks per city
  • CPA per device

You can always customize the settings, to make sure the template is right for you.

For example, you can adjust the time range to yesterday, last week, last month, last year or last … days.

Template preview

Click here to add this template

Introducing Free 1-Click Dashboard Templates